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Lidango Sponsors IAB Networks & Exchanges Marketplace Event

New York, 26 April 2010 – Lidango, the next generation online advertising network, sponsors one of the biggest annual conferences in the ad marketing sector globally. The company supports the event as an active participant in the processes of development in the segment. Among the sponsors are also Advertising.com, Microsoft Advertising, Google, Yahoo, ValueClick Media, 24/7 Real Media.

"Being among the most dynamically growing companies within the ad marketing , we are happy to support one of the significant industry events of the year.", said Mr. Tommy Johnson, Lidango CEO.

Lidango is next generation online advertising network, connecting international publishers with top-performing international advertisers. Supporting one of the biggest sector events of the year, Lidango shows its true dedication to innovation. The company is focused on the idea of helping publishers get maximum profits from their advertising space and advertisers – achieve maximum return of investment (ROI) in their campaigns. The company has recently presented LOPtimizer - industry-leading optimization tool, allowing conversion rates to increase up to 200%, benefiting both advertisers and publishers.

IAB Networks & Exchanges Marketplace is among the most significant sector events within the online marketing industry. It is a trend-setting conference, gathering the most active players across the ecosystem. The organization behind the conference is the Interactive Advertising Bureau (IAB), representing 86% of the online business in USA. IAB Networks & Exchanges Marketplace event is strategic for strengthening existing and building new business relationships among agencies, publishers and advertisers.