Press room

Lidango exhibits at ad:tech London

21 - 22 September, 2011, National Hall, Olympia

As an extremely fast developing global lead generation network, Lidango exhibited at the 7th annual ad:tech exhibition and conference in London. The event brought together all the major players in the online marketing and advertising community. They revealed the latest trends and market figures, shared best practice and addressed industry challenges. The two – day event included three key elements – an exhibition, with more than 170 specialists, a free to attend seminar programme, and a strategic conference for serious digital innovators and marketers.

Lidango's Team were proud presenters in the exhibition, whose primary goal was to help business harness the power of digital through reaching out to every type of technology employed in digital marketing today. The company's stand shared a floor with Google, Facebook, Microsoft Advertising, Experian, and many others.

Tommy Johnson, CEO, and Allegra Morisson , Marketing Manager, shared their industry knowledge and experience at the Analytics speaking series on Sept 21nd. Their main subject was Achieving higher ROI through finer precision in publisher targeting and optimized landing pages. The presentation examined profound and effective methods for increasing the ROI of an affiliate network by targeting the publishers more accurately and modifying the landing pages to perfection.