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Terms and Conditions for Publishers

The following are the terms and conditions governing your (hereinafter "Publisher") relationship with CPL network Lidango, (hereinafter "Lidango") and the use of any website associated with Lidango services (hereinafter "Site"). Publisher agrees to use the Site and any additional services offered by Lidango only in accordance with these Terms and Conditions. Lidango reserves the right to make changes to the Site and these Terms and Conditions at any time. Publisher's continued use of the Site after any such modification and notification thereof (which may be provided by e-mail to the email address provided in the course of Publisher's registration with Lidango) shall constitute Publisher's consent to such modification.

These Terms and Conditions for Publishers are effective as of 03th December 2008

1. Approval of Publisher

Registration with Lidango shall not confer any right on Publisher to market or promote any Programs (as defined under section 2) made available by Lidango on the Site on behalf of its clients (the "Advertisers"). Participation by Publisher in the Lidango publisher lead generation program is subject to review and approval by Lidango. All prospective publishers need official approval from Lidango before they can become Publishers. Official approval requires meeting the criteria listed under Sections 1.1 and 1.2 below, however approval is not automatically granted upon fulfillment of said criteria. Lidango reserves the right to withhold or refuse approval for any reason at Lidango sole discretion. Once Publisher has been accepted into the Program, Publisher's continued right to participate is conditioned upon Publisher's ongoing compliance with all of the terms and conditions of this Agreement. Failure of the Publisher to observe the terms and conditions of this Agreement will disqualify Publisher from participating in the Program. Publisher may re-qualify for program upon proof of compliance with terms and conditions of this Agreement, subject to approval by Lidango. Publisher shall promptly notify Lidango in the event of a material change in its business practices or strategy. Approval of a Publisher can be withdrawn by Lidango, at any time for any reason.

1.1. Minimum Eligibility Requirements

In order to be eligible to become a Publisher, all websites, affiliated websites and e-mail distribution lists (collectively the "Media") must meet the following criteria, at a minimum: All Publishers that wish to send advertisements via email must have the consent of the consumer to send such email and each Publisher shall maintain records evidencing such consent including, without limitation:

  • Member opt-in date
  • Registration source
  • First name
  • Last name
  • Address
  • E-mail address
  • Any other information collected and will supply such records to Lidango within one business day of request thereof
Unless otherwise approved in writing by Lidango, Publishers may not offer incentives to users as means to enhance the performance of any Program (as defined below); incentives include but are not limited to awarding them cash, points, prizes, contest entries, etc.; Publisher websites must be fully functional at all levels; no "under construction" sites or sections; Publisher's policies must be compliant with state and federal laws, European Union laws and regulations including but not limited to the CAN-SPAM Act of 2003; Regulation (EU) 2016/679 [GDPR, Implementation date 25 May 2018]; Spawning process pop-ups are prohibited; and Such other criteria as Lidango may from time to time determine, in its sole discretion.

1.2. Publisher Website Content

The content of Publisher's Media shall be subject to Lidango subjective approval and must comply with all applicable laws and regulations (including all laws respecting intellectual property rights) and, in any event, shall not include the following:

  • Pornographic material, including any material appealing to the prurient interests
  • Racial, ethnic, political, hate-mongering or otherwise objectionable content;
  • Investment, money-making opportunities or advice not permitted under law;
  • Gratuitous violence or profanity;
  • Material that defames, misrepresents, abuses, or threatens physical harm to others;
  • Promotion of illegal substances or activities such as illegal online gambling, how to build a bomb, counterfeiting money, etc.;
  • Software Pirating;
  • Obscenity and any spoofing, redirecting, or trafficking from adult-related websites in an effort to gain traffic;
  • Infringement or violations of the patents, copyrights, trademarks, rights of publicity, rights of privacy, moral rights, music performance or other music-related rights, or any other right of any third party;
  • Any illegal activity whatsoever;
  • Links to any affiliate networks

2. Use of the Site

2.1. The Site allows Lidango to post offers of advertising programs sponsored by Lidango or its affiliates on the system ("Program(s)"). The Programs will specify the amount and terms under which Publisher will receive payment when the applicable Program's requirements are fulfilled. Compensation is derived from a specified event ("Event") identified in a Program, such as clicks, click-throughs, sales, registrations, impressions and leads. If Publisher accepts a Program, Publisher agrees to place that Program's advertising creative (including designated "subject" and "from" lines, the Advertiser's CAN-SPAM Act of 2003; Regulation (EU) 2016/679 [GDPR] disclosures and any other disclosures provided therein) ("Specified Advertising Materials") on Publisher's Media. Publisher shall display the Specified Advertising Materials exactly as they appear on the Site and will not alter them in any way. Failure to adhere to this requirement may, in addition to all other remedies available to Lidango, result in termination of Publisher. Lidango may terminate a Program at any time, at Lidango`s sole discretion. Lidango shall take reasonable efforts, including but not limited to e-mail communications, to notify Publisher of such termination. Lidango is responsible for displaying and administering all active Programs and tracking the payments owed.

2.2. Special Rules Governing Email Campaigns

2.2 (a). In the event that Lidango or Publisher receives a complaint from any recipient of a Program transmitted by Publisher, upon our request Publisher will immediately provide Lidango with appropriate records verifying that recipient's consent to receive e-mail transmissions from Publisher. Such records include, but may not necessarily be limited to, the Internet address of Publisher's opt-in/opt-out website, the date of the recipient's action, and Publisher's privacy policy.

2.2 (b). Publisher may not use an advertiser's name (including any abbreviation thereof) in the originating email address line or subject line of any email transmission.

2.2 (c). No Misleading Headers or Other Masking of E-mail Origin. An email may not include falsification of header information, false registrations for e-mail accounts or IP addresses used in connection with e-mail ads, and retransmissions of an e-mail ad for the purpose of concealing its origin. Publisher and/or their e-mail delivery providers are prohibited from relaying or retransmitting e-mails from a computer or computer network that was accessed without authorization.

2.2 (d). Subject lines may not be false or misleading such that it would likely mislead a reasonable recipient as to the contents or subject matter of the message. Publisher may only use approved Specified Advertising Materials, including subject lines available provided by Lidango or subject lines for which Publisher has documented approval from Lidango.

2.2 (e). Specified Advertising Materials consisting of e-mail messages must contain clear identification. Messages containing advertisements or solicitations must identify themselves as such, and do so by "clear and conspicuous" means, for example, by stating in the message body "This advertisement is brought to you by (Your Company)". Further, the sender must identify itself as the initiator and sender of the e-mail including company name, e-mail and physical address.

2.2 (f). Effective Method of Opting Out of Future Mailings. Senders of commercial e-mails must give recipients an effective means of requesting not to receive future e-mail ads from that sender. At a minimum, the publisher must give the recipient the ability to send a reply message to unsubscribe, opt out via postal letter and provide a functioning unsubscribe link that must remain in operation for thirty (30) days from the date of the original e-mail transmission.

2.2 (g). All unsubscribe requests must be implemented within ten (10) business days from their receipt. You may not sell or transfer an e-mail address once someone has opted out of receiving future communications, whether from only the advertiser or globally.

2.2 (h). No Random or Invalid Generation of E-mail Addresses. Publisher is responsible for knowing the source of its e-mail list. E-mail addresses may not be obtained by the use of a program for random generation of e-mail addresses, and/or "scraping" websites or online services. Publisher must have full opt-in data for all recipients in its database.

3. Monitoring

Lidango shall be constantly monitoring, on its own or with the assistance of third parties, the Publishers for compliance with these Terms and Conditions, without limiting the generality of the foregoing:

3.1. All Publishers will be monitored by Lidango (or a third party retained by Lidango for such purposes) for compliance with applicable legal requirements, with respect to honoring unsubscribe requests and compliance with the use of the Specified Advertising Materials. If the monitoring is done by a third party, such third party will share all such information with Lidango.

3.2. Each unsubscribe list furnished to a Publisher shall be separately and technologically identified so that Lidango will be able to ensure that each Publisher is not disseminating or otherwise using the unsubscribe list other than in a manner required by applicable law. Publisher must not send further e-mails to names already on or newly added to the unsubscribe list.

4. License

Lidango grants Publisher a revocable, non-transferable, non-sublicensable, non-exclusive limited license to use the Site (including any Specified Advertising Materials posted thereon) and any data, reports, information or analyses arising out of such use (the "Site Data") solely for the purpose of marketing or promoting the Programs hereunder and subject to these Terms and Conditions and the applicable Program Terms. If a Publisher also maintains its own network of publishers, such Publisher may not provide the Program to its publishers, without the prior written consent of Lidango. Under such conditions, Publisher will require its publishers to agree to and comply with these Terms and Conditions. If a Publisher fails to adhere to the foregoing requirements, in addition to any other remedies available to Lidango, Publisher shall forfeit its rights to any amounts owed by Lidango to Publisher. Publisher acknowledges and agrees that Publisher does not have, nor will it claim any right, title or interest in the Site software, applications, data, methods of doing business or any elements thereof, or any content provided on the Site (including the Specified Advertising Materials). Publisher may only access the Site via web browser, e-mail or in a manner approved by Lidango. Publisher will not attempt in any way to alter, modify, eliminate, conceal, or otherwise render inoperable or ineffective the Site tags, source codes, links, pixels, modules or other data provided by or obtained from Lidango that allows Lidango to measure ad performance and provide its service. In addition, Publisher acknowledges that all non-public information, data and reports received from Lidango hereunder or as part of the services hereunder is proprietary to and owned by Lidango. If instructed to do so by Lidango and/or if Publisher shall be terminated by Lidango, Publisher will immediately destroy and discontinue the use of any Lidango data, including Site Data, and any other material owned by Lidango or the Advertisers.

5. Non-Solicitation

Publisher agrees that Publisher will not approach or attempt to engage in a contract with any of Lidango`s clients (each such client, individually a "Client" and all such clients, collectively "Clients") directly or indirectly via a Client's ad agency, broker or any other person or entity. Lidango will promptly reply in writing to any inquiries received from Publisher regarding the status of any person or entity as a Lidango Client so as to aid Publisher in its efforts to comply with the non-solicitation provisions of this Agreement. Because Lidango will be irreparably harmed by Publisher's conduct, and because the true extent of such harm will be impossible to quantify, monetary damages will not be an adequate remedy for any such conduct. Publisher agrees that Lidango shall be entitled to injunctive relief precluding Publisher from taking or continuing any action or conduct in violation of this provision, to be issued by any court of competent jurisdiction upon a showing of any such violative conduct by Publisher.

6. Participation in our Program

Lidango shall provide Publisher with material to create a website for the purpose of search engine optimization, or Publisher can create its own website. In either event, no website shall be released online, and non-submission, inclusion or any traffic can be sent to it, prior to Lidango`s review and approval of it. If Publisher already has its own website, Publisher's website will be subject to Lidango's review and approval. Approval shall be written or by electronic submission. All Program related websites will contain links ("Links") provided by Lidango directing traffic to product sales web pages served by Lidango. Publisher's selection of entities to be included on any such website is also subject to Lidango's review and approval, of which shall not be unreasonably withheld. Should any of Lidango's Client(s) provide content which includes imbedded bots, Data Miners, links or other creative, graphic, text or html, all content shall remain at all times the sole property of Lidango.

Publisher agrees to comply with all applicable laws and regulations, including but not limited to, those enforced by the Federal Trade Commission (FTC) and the state attorneys general. Failure to comply with such laws and regulations will result in termination of a Publisher's account. Compliance shall be determined by Lidango at its sole discretion.

6.1. Links

Publisher agrees to use the Links in the exact form that Lidango delivers them to Publisher. Publisher agrees not to modify, alter, delete, or adapt the Links in any manner without Lidango's written approval. Links must be served from the Lidango server, unless otherwise permitted in written form by Lidango. Publisher shall not take any actions to impede the action of or to disable any such links. Publisher agrees to, if requested by Lidango, modify or alter Links or Tracking devices in the manner requested by Lidango. Publisher further agrees that it shall in no event modify or interfere with Tracking devices unless specifically instructed to do so by Lidango in accordance with the previous sentence.

6.2. Ownership

Lidango owns all rights, title, and interest to Links and user data collected and derived through the activities countenanced pursuant to this Agreement. Lidango may choose to imbed certain data mining tools within Links from time to time ("Data Miners"). Any data derived by any such Data Miner shall be the sole property of Lidango. Lidango may, from time to time, opt to share data derived from Data Miners with Publisher to help Publisher optimize the quality of leads generated from Publisher's activities or to otherwise improve the quality, functionality and mutual profitability of the activities of the parties under this Agreement. If Lidango does share data derived from Data Miners with Publisher, Publisher agrees that this data will be used solely by Publisher for the purposes for which it is provided to Publisher and will not be shared by Publisher with any other third party or entity without the written approval of Lidango. Should Lidango choose to provide advertising creative content, web design services or other web content of any type ("Web Content") to Publisher, Publisher shall use such Web Content: (i) in exactly the form that it is delivered to the Publisher by Lidango without modification unless approved by Lidango in written form; (ii) only in the manner expressly permitted by Lidango in written form and only until Lidango shall request that Publisher discontinue its use of such advertising creative, at which time Publisher shall discontinue such use within two (2) business days of being requested by Lidango to do so.

7. Deception or Fraud

Lidango actively monitors traffic for deceptive or fraudulent activity. If deception or fraud is detected as determined by Lidango sole discretion, Publisher's account will be made inactive pending further investigation. Publisher accounts are flagged that, among other things:

  • Have click-through or conversion rates that are much higher than industry averages and where solid justification for such higher click-through or conversion rates is not evident to the reasonable satisfaction of Lidango;
  • Have ONLY click or lead generation programs generating clicks or leads with no indication by site traffic that it can sustain the clicks or leads reported;
  • Have shown fraudulent leads as determined by the Advertisers;
  • Have used any incentives to procure clicks or leads
  • Have provided leads obtained other than through intended consumer action. For instance, use of phone books, or similar such compilations of personal data, to complete lead generation forms shall be considered fraudulent behavior.
  • Use fake redirects, automated software, and/or other fraudulent mechanisms to generate Events from the Programs.
If Publisher fraudulently adds leads or clicks or inflates leads or clicks by fraudulent traffic generation (such as pre-population of forms or mechanisms not approved by Lidango or use of sites in co-registration campaigns that have not been approved by Advertiser), as determined solely by Lidango, Publisher will forfeit its entire commission for all programs and its account will be terminated. If Publisher is notified that fraudulent activities may be occurring on its Media, and Publisher fails to take prompt action to stop the fraudulent activities, then, in addition to any other remedies available to Lidango, Publisher shall be responsible for all costs and legal fees arising from these fraudulent activities. In addition, in the event that Publisher has already received payment for fraudulent activities, Lidango reserves the right to seek credit or remedy from future earnings or to demand reimbursement from Publisher.

All the campaigns, using co-registrations will be considered as fraudulent and won't be paid.

8. Payment

Publisher will be paid per the terms of each Program. Lidango shall pay any amounts due approximately fifteen (15) days after the cash out request done at the platform, less any taxes required to be withheld under applicable law, provided that Lidango may, in its discretion, withhold payments until such time as the Advertiser has paid Lidango for any Program. In addition to any other remedies that may be available to Lidango, in the event of any breaches by Publisher of these Terms and Conditions, Publisher shall forfeit its rights to any amounts owed by Lidango to Publisher. Lidango reserves the right to withhold or reduce any payments owed to Publisher as a consequence of any offsets taken by Advertisers for fraudulent traffic, invalid Events, technical errors, tracking discrepancies and the like. Lidango shall compile, calculate and electronically deliver data required to determine Publisher's billing and compensation. Any questions regarding the data provided by Lidango need to be submitted in written form within ten (10) business days of receipt, otherwise the information will be deemed accurate and accepted as such by Publisher. Lidango will not pay for any Events that occur before a Program is initiated, or after a Program terminates. Invoices submitted to Lidango and payments made to Publisher shall be based on the Events as reported by Lidango. Lidango will not be responsible to compensate Publisher for Events that are not recorded due to Publisher's error.

9. Term

The initial terms of this Agreement shall be for one year from the date of its first execution by the last party to so execute. Upon the one year anniversary of the execution, this Agreement shall automatically renew for successive thirty (30) day terms, unless: (a) not less than thirty (30) days prior to the date of any such automatic renewal, a party notifies the other in written form that it does not wish to renew this Agreement; or (b) this Agreement is otherwise earlier terminated pursuant to the provisions hereof.

10. Termination

Lidango reserves the right, in its sole and absolute discretion, to terminate a Program and remove any advertisements at any time for any reason, upon written notice to Publisher. Upon removal of any advertisements, Publisher shall terminate the Program and immediately cease emailing and any traffic involved with removed advertisement(s). Lidango also reserves the right to terminate Publisher's access to the Site at any time without notice.

Termination notice will be provided via e-mail and will be effective immediately, meaning, among other things, that Publisher must immediately cease all advertising activities. All payments then due to Publisher will be paid during the next billing cycle, provided that such money were not earned in conjunction with deceptive or fraudulent practices as determined by Lidango at its sole discretion in which case they will not be awarded. The representations, warranties and obligations contained in paragraphs, 12, 13, 14 and 15 shall remain in full force and effect after termination of this Agreement. In addition, all payment obligations accruing prior to the termination date shall survive until fully performed.

11. Representations and Warranties/Covenants

11.1. Mutual Representations

Each party represents and warrants that: (a) it has the right to enter into and fully perform the services contemplated herein, consistent with these Terms and Conditions; (b) there is no outstanding contract, commitment or agreement to which it is a party that conflicts with these Terms and Conditions; and (c) at all times while any Program remains in effect, it shall comply with all applicable laws and regulations. Neither party makes any guarantee, representations or warranties, express or implied, as to the level of consumer response that will result from the Programs.

11.2. Publisher Representations

Publisher represents and warrants as follows: Publisher's Media is currently in compliance with all applicable laws and regulations;

Publisher's Media does not contain or promote, nor links to another website that contains or promotes, libelous, defamatory, abusive, violent, prejudicial, obscene, sexually explicit or illegal content, product, service or activity;

Publisher's database consists of only permission based opted-in e-mail addresses; and Publisher owns or has the legal right to use and distribute all content, copyrighted material, products, and services displayed on Publisher's Media. Publisher is compliant with all terms and conditions as set forth herein.

11.3. Publisher Covenants

Publisher covenants that it shall not:

  • send unsolicited commercial e-mail (SPAM) (i.e., it will send commercial e-mails in connection with any Programs to only those e-mail addresses that have consented to receive such commercial e-mails);
  • post any specific messages to newsgroups, chat rooms, bulletin boards or any other places regarding any Programs unless expressly approved in written form by Lidango;
  • promote via website or link to websites containing any pornographic, racial, ethnic, political, software pirating or hacking, hate-mongering, or otherwise objectionable or illegal content, or any other content referenced in paragraph 1.2;
  • use the Site in any manner other than that which is specifically contemplated herein;
  • engage in any kind of deceitful, misleading or other unfair trade practices, or fraudulent or other unlawful practice when marketing any Programs; and while an approved Publisher and for two hundred and seventy (270) days thereafter, participate in any performance based advertising relationship with any Advertiser within Lidango network, unless a previously existing business relationship between Advertiser and Publisher can be demonstrated to the reasonable satisfaction of Lidango. In this connection, both parties agree and acknowledge that if Publisher violates its obligations hereunder, Lidango will be entitled to damages in the amount of sixty-five percent (65%) of the gross revenues resulting from sales conducted by Advertiser through the advertising or marketing efforts of Publisher;

Publisher covenants that it shall:

  • Conduct the web advertising campaign for Advertiser in accordance with the highest industry standards;
  • Provide within one (1) business day after request therefrom, the IP information, together with such other related information that Lidango may request. Failure to provide such information may result in termination or suspension of the Publisher and/or the deactivation of all links in any Programs downloaded by Publisher.
Publisher acknowledges that breaches of any of the foregoing representations and covenants may, in the sole discretion of Lidango, result in the immediate suspension or termination of Lidango relationship with Publisher and Publisher shall forfeit all rights to any compensation heretofore owed to it by Lidango. The foregoing rights shall be in addition to any other remedies available to Lidango. Publisher acknowledges and agrees that Lidango shall not be responsible for the Advertisers' violation of any applicable laws or regulations, including, without limitation, the CAN-SPAM Act and Regulation (EU) 2016/679 [GDPR].

12. Privacy Policy

Publisher shall maintain and post in a conspicuous manner on all its websites involved in the Programs, a privacy policy that clearly and adequately describes how consumer information is collected and used.

13. Customer Information; Non-Disclosure Confidentiality

All information submitted to Publisher by an end-user customer pursuant to a Program is proprietary information of Lidango, its affiliates, and/or the Advertisers. Such customer information is confidential and may not be disclosed by Publisher. Publisher agrees not to reproduce, disseminate, sell, distribute or commercially exploit any such proprietary information in any manner. Publisher shall maintain such data in a secure manner, consistent with industry standards.

All information provided to Publisher hereunder shall be kept strictly confidential.

14. Limitation of Liability; Disclaimer of Warranty

Unless otherwise provided in this agreement, in no event shall Lidango or any Publisher be liable to the other for any lost profits or any special, incidental, consequential, exemplary, punitive or other indirect damages of any nature, for any reason, whether based on breach of contract, tort (including negligence), or otherwise and whether or not either has been advised of the possibility of such damages.


Lidango makes no representations and warranties whatsoever, and disclaims any responsibility and liability, regarding the content or nature of any Specified Advertising Materials or Program made available on the Site, or any product or service advertised in connection therewith. Lidango has no liability to Publisher for unapproved materials, including all copy, images, URL names, and search terms used by Publisher to promote the client partner. Lidango makes no representations whatsoever about any other website which Publisher may access through the service. When Publisher accesses a website that is not associated with and independent from Lidango, Publisher acknowledges that Lidango has no control over the content of that website. Furthermore, a link to a non-Lidango website does not mean that Lidango endorses or accepts any responsibility for the content or the use of such website. It is Publisher's sole responsibility to take precautions to ensure that websites, downloads, attachments, and other such files are free of such items as Trojan horses, worms, viruses, and other items of a destructive nature.

15. Indemnity

15.1. Indemnity

Publisher will defend, indemnify, and hold harmless Lidango, the Advertisers, and their affiliates, directors, employees, agents, successors and assigns from all claims, actions, losses, liability, damages, costs, and expenses (including reasonable attorney's fees and expenses) (collectively "Claims") arising from any breach of any of these Terms and Conditions or any Program Terms. Lidango reserves the right, at its own expense, to assume the exclusive defense and control of any matter otherwise subject to indemnification by the indemnifying party hereunder. Publisher hereby acknowledges that the Advertisers are intended third party beneficiaries of the foregoing indemnification obligation.

15.2. Notification of Legal Action

Publisher will immediately notify Lidango of any current, impending, or potential legal action against it by a third party for matters relating to e-mail, e-mail complaints, e-mail deployment, and violations of CAN-SPAM.

16. Force Majeure

Neither party shall be deemed in default of these Terms and Conditions to the extent that performance of its obligations or attempts to cure any breach are delayed or prevented by reason of any act of God, fire, natural disaster, accident, riots, acts of government, shortage of materials or supplies, or any other cause beyond the reasonable control of such party; provided, that the party whose performance is affected by any such event gives the other party written notice thereof within three (3) business days of such event or occurrence.

17. General

17.1. Entire Agreement

These Terms and Conditions, together with the terms for each of the Programs constitute the entire agreement between the parties and supersedes all prior agreements or understandings between the parties.

17.2 Controlling Law

These Terms and Conditions, the terms of the Programs and the relationship contemplated thereby, in accordance with the U.S. laws, the European Union laws and the International Trade Law and Cross-Border E-Commerce, without giving effect to principles of conflicts of law. Each party, to the extent permitted by applicable law, hereby irrevocably and unconditionally (i) submits to the general jurisdiction of the Arbitration Institute of the Stockholm Chamber of Commerce (the "SCC") and/or London Court of International Arbitration (ii) agrees that any action or proceeding concerning this agreement will be brought exclusively in such courts; and (iii) waives any objection that it may now or hereafter have to the venue of any such action or proceeding in any such court or that such action or proceeding in any such court was brought in an inconvenient court and agrees not to claim or plead the same.

17.3. Waiver

No waiver by either party of any breach of any provision hereof shall be deemed a waiver of any subsequent or prior breach of the same or any other provision.

17.4. Assignment

Publisher may not assign any of its rights hereunder without the prior written consent of Lidango, which may be withheld for any reason.

17.5. Severability

In the event that any provision of these Terms and Conditions is found invalid or unenforceable pursuant to any judicial decree or decision, such provision shall be deemed to apply only to the maximum extent permitted by law, and the remainder of these Terms and Conditions shall remain valid and enforceable according to its terms.

17.6. Relationship

The parties agree that Lidango is acting as an independent contractor in performing the Services and that the relationship between Lidango and Publisher shall not constitute a partnership, joint venture or agency. Neither Lidango nor any of Lidango`s employees or agents (collectively referred to herein as the "Employees") (i) is an employee, agent or legal representative of Publisher, or (ii) shall have any authority to represent Publisher or to enter into any contracts or assume any liabilities on behalf of Publisher.

17.7. No Publicity

Publisher may not make any mention of Lidango or any Lidango client in any publicity materials advertising or otherwise presenting information on your company and your services, including without limitation listing Lidango or any of its clients in your customer lists, without the written consent of Lidango, whose consent may be withheld for any reason or for no reason.

17.8. Notice

Any notice, communication or statement relating to this Agreement shall be in written form and deemed effective: (i) upon delivery when delivered in person; (ii) upon transmission when delivered by facsimile or e-mail; or (iii) when delivered by registered or certified mail, postage prepaid, return receipt requested or by nationally-recognized overnight courier service to the address of the respective party as indicated herein. In the event of material changes to this Agreement, notice shall be deemed effective upon posting at Notices to Lidango shall be sent to Trolley Square, Suite 20 C, in the City of Wilmington, New Castle, Delaware.

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